Jessica's journey to tech storytelling in the fast-paced world of national media, producing for NBC and Sirius XM Radio in Washington, DC. It was there she discovered a crucial gap: brilliant technical innovations were getting lost in translation. Today Jessica partners with technical founders to unlock their full market potential. Her unique methodology combines newsroom experience with strategic vision, helping companies translate complex innovations into compelling market opportunities. A sought-after voice in the tech community, Jessica has Keynoted at Google’s Headquarters in NYC and at SXSW Interactive. She’s the author of the best-selling book Humanize Your Brand: How to Create Content that Connects with Your Customers. She holds a Master’s Degree in Communications from Johns Hopkins University.